SanDisk social & product launches
I ran SanDisk's North American social media: planning content, designing many of the graphics, managing paid media and analytics, and working with PR, events, legal and agency partners. I also helped start the company's first influencer and brand ambassador programs.
CompanySanDisk
Years2015 — 2017
My roleDigital & Social Media Manager
Brand ambassador program
Ambassadors announced the partnership on their own accounts, then took over SanDisk's Instagram.
Marketing events
#SanDiskMeetsPace
I helped organize and sponsor community events that brought local photographers and creators together with the brand, like this evening at Pace Gallery in Menlo Park, hosted with a San Francisco creative community.
October 6, 2016 · Pace Gallery, Menlo ParkMore community events
Photo walks and meetups I helped organize and sponsor
Product launches
Launch graphics timed to trade shows, each built around the host city so the team could share news from the show floor as it happenedCES · Las Vegas
Computex · Taipei
MWC · Shanghai
More launch posts
Product history & #TBT
Animated then-and-now posts and a year-in-review series
Giveaways
Contest and sweepstakes graphics
Retail channel graphics
Promotions with retail partners: Walmart, Best Buy, Office Depot, Newegg and more
Webinar graphics
Still and motion photography webinar with a pro photographer
Weekly series
#SanDiskSongs emoji puzzles and #MondayMotivation quotes
“Diana built SanDisk's social media platforms from the ground up … Her graphic design skills are excellent.”“A creative, conscientious and tireless worker with a very positive, can-do attitude.”