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Photo production · Project management

Walmart.com seasonal campaigns

I managed photography for Walmart.com's homepage and seasonal campaigns, some of the company's biggest campaigns. I took photo requests from creative directors, tracked down the right products with the marketing and merchandising teams, got everything to the photo studio on time, and delivered the finished photos back to the creative teams.

CompanyWalmart eCommerce
Years2018 — 2020
My roleSenior Creative Account Manager
Walmart.com homepage holiday gift guide hero: Best gifts. Big deals. Walmart.com homepage, holiday 2019

What I worked on

  • Intake: received and scoped photo requests from creative directors
  • Sourcing: worked with marketing managers and merchants to pull the right merchandise for each shoot
  • Studio coordination: made sure samples arrived at the photo studio on time
  • Delivery: received final photos and handed them back to the requesting creative teams
  • Often around 80 assets a week, and up to 120 in November and December

Skills

Photo & video production Project management Stakeholder alignment eCommerce

Holidays

Holiday gift guide banner with kids opening gifts
Holiday gift guide
Gifts under $25 tiles for home, sports, beauty and foodie gifts
Gifts under $25

Valentine's Day & Easter

Valentine's Day banner: Gift brilliantly, with jewelry and watches
Valentine's Day
Easiest Easter ever page with kids at an Easter table
Easter

Back to School & College

Homepage hero: Easy as ABC, with kids in school uniforms
Homepage hero
Go Back Big back-to-school page
Back to School
Back to College page with study setup and dorm photos
Back to College
Diana with five teammates in front of the Walmart.com sign
With the team at Walmart.com

Kind words from the Walmart team

“Diana over delivers on a regular basis … always delivering on time and with grace.”“I always know that every detail will be taken care of. She is so easy to work with.”
Becky Swafford · partnered on Walmart campaigns
“She always puts her all into every project … and will go the extra mile to help others.”
Natasha Pearce · Western Digital & Walmart